Some statistics you really need to know about video for your business . . .

Cisco has predicted that by 2018, online video will be responsible for four-fifths of global Internet traffic.  That’s a huge amount – so I hope you are using video for your business – and getting it ‘seen’ by the right people!

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I’m going to keep this article brief but I just really want you to know some things about video marketing that you might not know – but that would really help your business to know . . .!  If you prefer to see some statistics in a video format watch this video we made instead 🙂

If you’re not convinced yet, about the power of using video for your business, whatever your business is, take a look at these other stats:

  • Social video generates 1200% more shares than text and images combined
  • 82% of Twitter users watch video content on Twitter
  • Marketers using video receive 41% more web traffic from ‘search’ than non-users
  • Estate agency listings with a property video have a 400% increase in enquiry rate.
  • 58% of home buyers want or expect to see video of a home that they are looking at online.
  • 4 x as many consumers would rather watch a video about a product than read about it
  • 50% of interactivity online is video based
  • YouTube is the 2nd most popular search engine after Google (and Google owns Youtube!)
  • Google ranks video content higher since consumers like video (because Google owns Youtube!!)
  • Once a video is on the 1st page of Google (and WE can get you there!), consumers are 41% more likely to click a video thumbnail rather than a picture or link.
  • A visitor who watched a product video is 85% more likely to make a purchase than if they hadn’t.
  • With proper optimisation, video increases the chance of a first page Google result for your website by 53 times.
  • 46% of people who watch an online advertisement take some form of further action.

Still not convinced?  Contact me now for a free ‘no-obligation’ consultation on how video can make a huge difference to your business – whatever your business! joanna@videoprofrance.com